What a $4,000 Treadmill Means for the Future of Gadgets

What a $4,000 Treadmill Means for the Future of Gadgets<br />“When you have the endorphins flowing and you’re in people’s homes three to seven times a week, there’s a real familiarity<br />that builds up — and so, yeah, it’s a little interesting when people stop me at the supermarket to say hi,” said Robin Arzon, Peloton’s vice president of fitness programming and its chief instructor.<br />The company plans to sell the treadmill on an installment plan, with a monthly price of $149, which<br />makes it comparable to a high-end gym membership — and still pretty rich for many people.<br />They are also likely to argue they are saving money, too: If you ride three times a week for a year, you’ll<br />pay about $16 per Peloton workout in your first year, cheaper than classes at many fitness studios.<br />Its first product — an internet-connected, brushed-steel spin bicycle equipped with a 20-inch touch-screen — sells for $2,000,<br />and you still have to pay $39 a month to get any content to fill the screen.<br />Peloton — which has raised nearly $450 million from several investors, including Wellington Management<br />and Fidelity, at a valuation of $1.25 billion — surely faces hurdles in selling the Tread.